Job Search: 
The job search process has undergone enormous change in the last ten years. Job seekers will be more effective if they are aware of the changes that have significantly impacted our job market.
Hiring Managers are Looking for the Perfect Person
Which means more interviews and more scrutiny.
Unfortunately, the “burden of proof” lies with the candidate. And this means it is up to you to prove to the hiring manager why you are the best candidate for the position. Oh…as well as show her how you can contribute to the company.
We aren’t saying you should pretend to be something you aren’t. What we are saying is this: highlight your fit. Here are some simple ways to accomplish this goal.
Personalize Resumes and Cover Letters
This advice is more important than it ever has been.
A large percentage of companies utilize an ATS (Applicant Tracking System) to track and screen applicant resumes and cover letters as they are submitted to the company. These systems often work by filtering submitted materials for specific keywords where the keywords searched are directly mentioned in the job posting or description.
In theory, using an ATS can save hiring managers time in the hiring process.
But if you want to be found…
However, this also means that highly qualified job seekers can be overlooked if important keywords are missing from their resumes or cover letters. To be ‘found’, job seekers must include relevant keywords in resumes and cover letters. But don’t panic, this can be accomplished by scanning job descriptions for explicitly mentioned skills or competencies. Once you identify the hard and soft skills the hiring team is looking for, include them in your resume (as applicable, of course).
It is impossible to know which keywords an automatic system may be scanning for. However, job seekers can still work (and beat) the system by personalizing their materials for every job they apply to. Whether the employer uses an ATS or not, it is even more imperative with the incorporation of screening software.
Social Media is no Longer “Just an Option”
Most interactions you have with hiring managers are now online, which applies significant importance to cleaning up your digital footprint. Social media provides an easy and efficient way for hiring managers and HR personnel to scan through and evaluate candidates and better understand their personalities before engaging in an interview.
Facebook, as an example, is the easiest way for hiring managers to search and learn about your personality and interests. Therefore, be sure that your Facebook profile is not offensive and that what you share is something you would want potential hiring managers to see.
LinkedIn is perhaps the best social media/job search/professional networking tool available. However, It is not as simple as just creating a LinkedIn profile. Often, a hiring manager’s first impression is your LinkedIn profile, so be sure to avoid the common LinkedIn mistakes many job seekers make, and instead, ensure your profile is accurate and fleshed out. For example, make sure your profile mirrors your work history so that when hiring managers find your profile, they will be impressed with the level of detail. List all relevant current and past jobs as well as detail your accomplishments, experiences, and special projects. Highlighting the most impressive parts of your resume on LinkedIn can be a game-changer when competing with other highly qualified candidates.
Is The Face-to-Face Interview Still a Thing?
Yes and no. They have consistently been replaced with Video Interviews so you will want to prepare.
We have also seen a significant increase in presentation interviews. I am personally not really sure how I feel about presentation interviews, but not being prepared for these unique interviews may cost you. And wouldn’t it be silly to lose a job opportunity when it is so simple to prepare?
Don’t Forget the Details
An unprofessional email address can stop hiring managers in their tracks. Be careful of the types of pictures and YouTube videos you post. Also ensure your social media likes, shares, and comments are thoughtful and professional.
You should consider taking steps to effectively create a digital footprint and personal brand. Every interaction will add to your brand and thus market (or detract from) the credentials and character you want to represent.
Don’t be Overly Passive in Your Job Search
Fifteen, or twenty years ago, it was not uncommon for professionals between jobs (and even while employed) to be recruited and wooed by companies and hiring managers.
This is not the way it works today.
Your job search activities need to be proactive and determined. Meaning that when you are actively searching for a new job, take the necessary steps to get your resume in front of hiring managers.
Consider creating your own ‘branded’ website and in addition to leveraging LinkedIn, take advantage of job posting websites like Indeed, Monster, and CareerBuilder.
Take the Time to Develop Your Skills
Education, certifications, and other developmental resources are more readily available than they’ve ever been before. While the price of traditional education has nearly doubled since 1980, there are now more reliable alternatives available, making it possible for almost everyone to gain the education and resources they need to compete in their respective fields.
Networking is More Important Now than Ever
You’ve probably heard the phrase “it’s not what you know, but who you know” and this has never been more true. According to HubSpot, 85% of jobs are filled through networking. Additionally, according to CNBC, 70% of jobs are never publicly published.
Knowing someone in the industry or the company can ensure that your resume gets in front of the right people. LinkedIn has thousands of professional groups that make getting connected in the industry much easier than before. Join professional groups, participate in online discussions and forums, and attend virtual social gatherings to meet new professionals.
Oh…and don’t stop networking when you find a job.
Understand the Job Search Process is Always Changing
The changing job market is no reason for you to be confused about your job search approach. Most of the changes have made it easier for job seekers to find and apply for open positions.
Make sure you are aware of how the job search process has changed so you can continually make the necessary changes to stay fresh in the job market.
We can help you navigate the ever-changing job search process and find that perfect position.