LinkedIn About Section:
Most professionals know their LinkedIn “About” section matters. But few realize just how much recruiters, hiring managers, and even LinkedIn’s own 360Brew algorithm are relying on it to make fast decisions about them.
In this roundtable episode, our recruiting team pulls back the curtain on what really happens when we open your profile. Why do 92% of us decide to engage or scroll largely based on your About section? What makes one clinical research profile feel like “generic experience” while another jumps off the page with “who you serve, what you deliver, and proof”? And how do you create an emotional connection and satisfy the bots at the same time?
You will hear our recruiters walk through real “before and after” LinkedIn About sections. We show you how a few specific metrics can change your credibility in seconds. And importantly, we explain why listing companies and job titles in your About is a missed opportunity. Our discussion shares practical tips on keywords: which ones actually help you show up in search results? How can you mine job descriptions for the right language? And how do you avoid sounding like a robot when you are writing for an algorithm?
Finally, we introduce the five-part framework we use when coaching candidates, covering your opening line, story, bullet “skills stack,” audience focus, and call to action. If you have struggled to create your About section, learning how to use this framework is gold. The goal? Ensuring your About section becomes a powerful handshake that works on autopilot for your job search and your long-term career brand.
If you have ever wondered, “Is my About section helping me get found, or quietly holding me back?”, this episode is for you.