Why Networking is Important: 

He is an exceptional CRA. My team and I have worked with him multiple times, and I was quite surprised that he was struggling to find a new assignment. But as I reviewed his LinkedIn profile, it became evident that he didn’t understand why networking is important…especially when conducting a job search.

Job searching through traditional methods, such as submitting resumes and online applications, often leaves many candidates lost and overlooked. Those approaches tend to rely heavily on automated systems or large applicant pools. The real power lies in networking. Networking connects job seekers directly to people who can open doors and reveal opportunities that remain hidden to many.

The Hidden Job Market

The majority of job openings never reach public job boards. Estimates show up to 70–85% of jobs get filled through networking and internal referrals. Networking reveals this hidden job market by providing early access to roles before they go public. A connection in the know can share insider information and recommend candidates ahead of time, greatly increasing chances of success.

Benefits of Networking for Job Seekers

Networking offers far more than just job leads:

• Access to unadvertised positions

• Learning industry trends and company culture from insiders

• The ability to demonstrate personality and skills beyond the resume

• Building trust through personal recommendations

Unlike a cold application, networking humanizes the process. And let’s face it, hiring managers prefer candidates who come recommended by someone they trust. Referrals tend to advance faster and often enjoy longer tenures. This makes networking not only important but essential…for the candidate and hiring team alike.

Building Meaningful Relationships and Reciprocity

Networking works best as a two-way exchange. Job seekers should approach it with a mindset of offering value, such as sharing advice, offering help, or making introductions. Genuine relationships grow through consistent communication and care, not through transactional interactions. This approach builds a reputation of reliability and support that naturally attracts opportunities.

The Role of Referrals and Insider Endorsements

A referral often outweighs the best resume. Candidates referred internally have a higher chance of interview invitations and job offers. Employers see referrals as pre-vetted, reducing hiring risk. Studies indicate referred candidates get hired four times more often and faster than those who apply cold. Building and nurturing these endorsements will accelerate job search success.

Networking Strategies for Career Growth

Begin with existing connections, such as friends, family, former colleagues, and industry contacts. Expand thoughtfully by attending professional events, joining organizations, volunteering, and engaging on LinkedIn with meaningful interactions. Focus on shared interests and goals to build authentic connections. Networking consistently over time helps grow a supportive, resourceful professional community.

Overcoming Networking Challenges

Networking may feel uncomfortable at first, especially when asking for guidance or referrals. Stay authentic and avoid aggressive or transactional tactics. Maintain relationships with ongoing engagement unrelated to job requests. This builds trust and makes it easier to seek help when needed. Remember, effective networking is about giving and receiving support over the long term.

Conclusion

Networking is one of the most important strategies for job searching. It unlocks the hidden job market, provides valuable insights, and offers trusted endorsements that can fast-track hiring. Rather than viewing networking as a job hunt tactic alone, treat it as genuine relationship building. With consistent effort, authenticity, and empathy, job seekers can create a network that sustains their career growth and helps secure their next role efficiently.

Want expert guidance to accelerate your job search and achieve your goals? We’re here to help—no matter where you are in your journey.

Start by signing up for our free Career Coach & Job Search Mentoring Community. The current public community is designed to answer your basic questions with resources, worksheets, and group support at zero cost. Take advantage of regular office hours and webinars to keep moving forward.

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